You may ask yourself, how did I get here?
Kate Leury Nielsen was born and raised in Sydney. She studied painting at Southern Cross University in Lismore before — like so many Australians — setting off around the world with a backpack.
Eventually washing up in London, Kate spent several years in the UK music industry working in marketing roles for various record labels before setting up a consultancy specialising in creative management and marketing from which she launched several cross-over albums for artists such as Primal Scream, Todd Terry and U.N.K.L.E.
In 2002 she formed London-based creative agency This is Real Art. With Business Development Director, Georgina Lee and later joined by former AMV Creative Director, Paul Belford, they developed TiRA into a full-service communications agency providing strategic, creative and production services to a wide range of international clients.
During her time at TiRA, Kate oversaw the rebrand of MTV UK Network, the design of NOKIA’s retail communications strategy and reconstructed the brand architecture of European satellite giant SES ASTRA. As well as many other projects across fashion, publishing, financial services, the arts, retail and non-profit sectors.
After selling her share of TiRA at the end of 2009, Kate took a year’s sabbatical between London, Paris and New York.
In 2011, she took a role at Wolff Olins NYC as project lead for the launch of Google Fiber and the radical re-imagining of the USA Today brand and newspaper.
In 2013, she took a somewhat sideways step into her husband’s long-term dream of running an eco hotel in the Caribbean. Kate and her husband developed and ran Manicou River on the small island of Dominica for five years until a catastrophic hurricane brought that dream to an abrupt end.
After a couple of years fighting with the insurance company and trying reopen the resort, they took the decision to move to Sydney, where Kate has set up Leury Nielsen Consulting.
Kate’s expertise are in strategy, copywriting and design-management.
Her writing has been published by Design Assembly, Process Magazine, The Design Management Institute, Desktop Mag, IDPure and Online Opinion.